Steve Strauss wrote the bible on small biz. Literally. In addition to authoring
Quad Audio's Earned Its Four-Star Rep
Don't Go LudditeThe first and biggest mistake would be to conclude you don't need any of it. Because the choices can seem bewildering, I've seen a backlash among some small business owners: They ignore it all. This attitude is the big boy version of taking your ball and going home -- a huge mistake. Those incredible tools designed to make you a more successful, more productive entrepreneur are out there. It'll just take time and effort to find good matches for your business.
Get What You NeedThe second huge mistake is to let these companies convince you that your business won't be whole without all the latest gadgetry. Train yourself to consider only the technology that will give you a competitive advantage. You don't have to spend a fortune or always get the best. For instance, while a small business server can be had for under a grand, it can greatly assist your team's ability to work together and communicate more effectively.
- If you're on the road a lot, consider buying a better cell phone, PDA, or laptop. But do you need that $3,000 iBook? Probably not, unless graphics are your game.
- Maybe your business demands new audio or video components, but don't go over the top. Create a budget you can live with and stick to it.
- Often your business simply needs a computer upgrade. If your system is three to four years old, you definitely need a new one. And whether you like Vista or not, it's here to stay.