Reva's Rationale"I wanted the whole thing to be visually marvelous and bring together the experience of traveling," says Colover. Lavish gifting is commonplace in Colover's line of work. One of her customers, a company executive, spent $40,000 sending each of his board members a magnum of Champagne wrapped in a blanket. "We don't just include things to look pretty," says Colover, who avoids the word gift basket to describe her gift collections, which are packaged in trunks, coffee tables and even clarinet cases. This year, customers are sending out the same number of gifts but spending more on each, says Colover. She suspects that executives are trying harder -- and paying more -- to make a lasting impression on corporate clients.
Money Better Spent?Endless truffles and a trip to France are tempting, but look at what else $75,000 could score:
- 2008 BMW 7 Series: $75,800
- 37 Apple MacBook laptops at $2,000 each
- 1,500 tanks of gas at about $50 each.
Swami Conversational Robot Head by Neiman Marcus: $75,000
|Photo: Van's Gifts|