The Tiger Woods Stock Index

Forbes just released its list of top-earning athletes, and topping the ranking is golfing sensation Tiger Woods.

Woods earned more than any other athlete has ever made in one year, $100 million at the end of June 2007. And he didn't make it all from golfing. Woods generated a large portion of his income from celebrity endorsements, generating wealth for both himself and the companies with which he worked.

Because of Woods' celebrity, income generation and wealth, Stockpickr.com and Stockerblog.com to put together the Tiger Woods Stock Index, a portfolio of publicly traded companies associated with the Tiger.

It seems like every time you see Woods, he's wearing Nike ( NKE) apparel, be it shirt, shoes or hat -- even when he's appearing in ads for other products. Woods is basically responsible for the success of Nike Golf. His promotion has contributed to the sports-gear maker's having one of the most popular brands in the world.

Nike just hit a new 52-week high on Monday. The stock has a price-to-earnings (P/E) ratio of 19.5 and a P/E-to-growth (PEG) ratio of 1.3, and it pays a yield of 1.1%.

Tiger also would never leave home without American Express ( AXP) thanks to a 10-year deal with the credit-card company that ended in August. American Express recently reported a 15% increase in net income for the latest quarter, on an 11% increase in revenue. The stock carries a P/E of 18, a PEG of 1.4 and a 1% yield.

Management consulting company Accenture ( ACN) was Woods' first B2B celebrity endorsement. The Accenture board of directors just announced a $3 billion stock buyback. The stock has a P/E of 20, a PEG of 1.2 and a yield of 1.1%.

Woods was responsible for the success of the Buick Rendezvous SUV, made by General Motors ( GM). He agreed to another five-year endorsement deal with Buick for a rumored $40 million. GM was downgraded a couple of weeks ago by Bear Stearns but was upgraded this week by UBS. The autmomaker's stock offers a P/E of 12, a PEG of 1.3 and a yield of 2.7%.

Electronic Arts ( ERTS) is another company that has benefited from its connection to the pro golfer, with its Tiger Woods PGA Tour series of video games. The company will host its earnings call on Thursday, Nov. 1. Its forward P/E is 29, and its PEG is 2.5.

Tiger Woods also collaborated with TAG Heuer to develop "the world's first" professional golf watch. The lightweight watch, which is made of titanium, is designed to be worn while playing golf. Switzerland-based TAG Heuer is part of LVMH Louis Vuitton Moët Hennessy ( LVMUY), a luxury goods company based in Paris. LVMH offers a P/E of 24 and a yield of 2.2%.

Although he has played with Nike balls in his European tour, Woods has a contract to play with Titleist clubs and balls. The Titleist brand is owned by the Acushnet Co., which, in turn, is owned by Fortune Brands ( FO). Fortune offers a P/E of 17, a PEG of 1.7 and a yield of 2%.

For the entire list of 11 stocks, check out the Tiger Woods Stock Index at Stockpickr.com.

Stockpickr is a wholly owned subsidiary of TheStreet.com.

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