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A Fed rate cut and cold weather could rejuvenate some languishing retail stocks, Jim Cramer told viewers of his "Mad Money" TV show Monday.

Lower interest rates mean there will be more cash flowing around, making consumers feel richer, he explained, noting the current cold spell is already causing consumers to flock to stores to pick up winter wear.

Cramer said two stocks that will benefit from these catalysts are Ralph Lauren ( RL) and Nordstrom ( JWN).

These two retailers, he said, tend to come back first because people who shop there aren't saddled with credit problems to restrict their spending.

Ralph Lauren and Nordstrom deserve to go higher because they command "strong brand-name recognition," have considerable buybacks going on and are "dirt cheap," he said.

That's not the case with Coach ( COH), another classic high-end retailer, that recently lowered its guidance. Unlike Nordstrom and Ralph Lauren, Coach is mostly in the business of selling accessories. "It's clothing that's going to sell in this weather, not handbags."

Target: the Wal-Mart Killer

Target ( TGT) is the "gold standard of shopping" because of its variety and excitement, Cramer told viewers.

When people say Wal-Mart ( WMT) has slipped, what they're saying is that people would rather go across the street to shop at Target."

What makes Target worthwhile to investors is that it generates more growth than any other broad retailer and that it is planning to sell its credit-card business. The credit-card business, Cramer pointed out, could be worth more than $7 billion and be a boon to shareholders if it is used for a stock buyback.

If investors want to buy one retailer, they should buy Target, he said. Calling it "the Wal-Mart killer," Target is undervalued, shown attractive growth and will benefit from a cold weather play and a Fed rate cut.

Time for Hardball

Cramer welcomed Chris Matthews, host of MSNBC's "Hardball" TV show and author of his newly released book Life's a Campaign.

Cramer called the book a handbook for politics as well as business and Matthews agreed. It's about customers, stockholders, voters, bosses and "everything you've got to work with," Matthews said.

When Cramer mentioned a chapter about low-balling, Matthews emphasized the importance of not putting up a sign that says mission accomplished before the start of a war or a declaration of victory before it's achieved. People should be wary of chief executives who do not deliver on their promises, said Cramer.

Also, on the Street, like in politics, many CEOs have forgotten they should be nice, Cramer continued, referring to another topic in Matthews' book.

The difference between republicans and Democrats, Matthews went on, is that in the Republican Party, people believe in picking a leader, whereas Democrats don't want leaders. They are more horizontal and like meetings and working together. "Republicans want one to take charge and then they support him." Matthews said Rudolph Giuliani looks the most like a leader.

Matthews urged viewers to watch the Democratic debates on Tuesday Oct. 30 that is taking place at Drexel University, noting it will be candidate Barack Obama's chance to show up Hillary Clinton.

Sudden Death Round

During the Sudden Death round, Cramer was bullish on Manitowoc ( MTW), ( BIDU) and Adobe Systems ( ADBE).

He was bearish on Dow Chemical ( DOW).

Mad Mail

In his Mad Mail segment, Cramer told a viewer that Sketchers ( SKX) didn't its get international business up and running until this last quarter and has finally gotten its inventory in order.

Responding to another email, Cramer said "the weather was really bad for Six Flags ( SIX)" and that is why the stock hasn't done well. In the end, Six Flag's CEO Mark Shapiro can't offset the weather, no matter how good he is.

Lightning Round

Cramer was bullish on AT&T ( T), Verizon ( VZ), Boeing ( BA), Sears ( SHLD), National Oilwell Varco ( NOV), Transocean ( RIG), Freeport-McMoRan ( FCX), comScore ( SCOR), Oshkosh Truck ( OSK), Masimo ( MASI), First Solar ( FSLR), SunPower ( SPWR) and MEMC Electronic Materials ( WFR).

Cramer was bearish on MetroPCS Communications ( PCS), Titanium Metals ( TIE), Allegheny Technologies ( ATI), Spartan Motors ( SPAR), LDK Solar ( LDK) and lululemon ( LULU).

Want more Cramer? Check out Jim's rules and commandments for investing from his latest book by clicking here.

For more of Cramer's insights during the Lightning Round, click here .
At the time of publication, Cramer was long Sears, Transocean, Freeport-McMoRan.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.

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