The retail sector is still hurting, but "one segment of retail that can really buck the trend is footwear," Cramer told his "Mad Money" TV show viewers Friday. And Skechers ( SKX), he said, is a good speculative stock. Cramer said it could join Deckers ( DECK) and Crocs ( CROX) in a series of shoe companies with unexpected success. Skechers recently beat earnings estimates by 9 cents a share, and same-store sales were in the high single digits. Domestic wholesales were up 14%, and international sales were up 36%, with triple-digit growth in the U.K. Even with a good quarter, Skechers delivered a low guidance. Cramer doesn't mind this because that's why it makes the stock a speculative play. Besides, the company could be "playing the Apple ( AAPL) game," of overdelivering on low expectations.