Investment and management books have an alarming tendency to spend a lot of time advising you to take your life and trading cues from one particular wild animal or another. This month's preference just might be the turtle, and I instantly developed the sneaking suspicion that the turtle is possibly in vogue in reaction to the popularity of Jim Cramer, co-founder of this site and, shall we say, not someone who has achieved renown in the field of business commentary from following a tortoise's take on life.Sure enough,
When it comes to business books, though, inconsistencies sometimes have to be accepted as a naturally existing part of the genre, in order to get at the underlying premise, which is the only item that matters to investors anyhow. What Covel writes about is a contest of sorts that sought people in totally unrelated fields to train and then set them loose on a trading desk. And they did well. Don't be too impressed, though. Wall Street has always been a nonprofessional profession, which is to say a field in which savvy people who have been successful and earned their nicks and world weariness in other fields have come to and been successful. In fact, talk to a lot of traders and the last guy they'll want working on a trading desk with them is someone with formal training -- a business school automaton. When The Business Press Maven was a stockbroker, there was an office joke that if someone scored too high on their Series 7, they were in for a bad career, because it meant they were too financially book-smart to succeed on their feet. Even Hare Cramer, the anti-turtle, started as a journalist and went to law school. So I disagree with the basic premise that a system that turns novices into successes is much of a departure from all the other systems that have always turned everyone without financial experience into successes.
Still, what of the system? Well, as in the case of many of these systems, I have nothing specifically against it, but I also have nothing specifically for it. The Turtle System is, in the end, a mix of common sense maxims about trading ("If the Turtles lost money in a market, they had to move on. Accepting and managing losses are part of their game") to advice to be more concerned about when to sell than when to buy to technical indicators, like buying into strength during break-outs. Is there some value to reading all this obviousness formalized together in one place? I suppose, in that it can't hurt, and maybe collecting all these maxims in one place, even if you've seen the same maxims elsewhere, will set some sense in people's minds. Still, I'll slap a dreaded Business Press Maven "Hindrance" label on this book. There might be value to amateur investors, as every trader needs a plan, but I can't in good conscience suggest paying $25.95 for a book of maxims. Finally, if you do read it, please don't make too much of pianists and computer geniuses making money because of this system. In the history of Wall Street, those who have focused on quirky successes in other fields have done well under many programs.
In addition to this trading advice book, there is a tortoise and hare on the cover of one of the latest business self-help books -- but the hare is winning. The book
The Age of Speed: Learning to Thrive in a More-Faster-Now-World , (Bard Press) is written by Olympic-speed-skater-turned-corporate-consultant Vince Poscente, who speaks about the need for speed. This book, like most of these management pamphlets that happen to come with a hard cover, is not to be taken too seriously. I only mention this one -- and give it a (again, hesitant) "Help" label because of how it uses the capacity for speed as a lens through which to look at companies. In other words, speed as a baseline condition to our economic and social life is a given. Dealing with it is the ante you have to put up to get into the game. So how does a company you are investing in measure up in this regard? Poscente is most interesting in analyzing Dell ( DELL), which he calls a "Bottle Rocket," which pursues speed at all costs, but is lacking in ability to harness it, which ultimately puts it in danger. Though Dell didn't start out as a Bottle Rocket, its inability to evolve from the "Dell Way" over the past few years turned it into a prime example. In the end, thinking of companies in terms of their ability to surmount and even capitalize on the speed of modern society is something that anyone -- tortoise or hare -- would be well served to do.