Whoa, look out below! Motorola's ( MOT) profits fell 94%! How do I know? Well, I read it right there this morning in a headline in
"So they are good," I said, "but you never-ever use them?"
"We do our own," he answered.
"Why," asked the Business Press Naif.
"Well, because that's the way we do it and speed and space." Nevermind, too, that the reasons of space excuse hardly exists online. Or that the entire problem can be solved by publications having policies to always get the journalist to approve the editor's headline. That, though, takes time (like two seconds) and would also force a rethinking of traditional boundaries of who does what and who is in charge and sometimes there are time concerns. ( TheStreet.com, by the way, always lets me review headlines. If you ever have a beef, it's my fault. I'm not reading the headline for the first time with you.) But many still don't do it this way and it's the reason you, the savvy investor, are always seeing different stories being told in the headline than the body of the article. It reminds me of the old joke about tradition: "There is a reason for tradition."
"What is it?"
"Well, it's tradition."