The week is coming to a close, but that doesn't mean investors can relax simply because Friday's on tap.

The earnings flow is considerably more manageable than it has been for much of the week, but several names of note are due to report, including mortgage lender Countrywide ( CFC.), whose struggles staff reporter Laurie Kulikowski has been following .

Also on the schedule are Baker Hughes ( BHI), Fortune Brands ( FO), Ingersoll-Rand ( IR), Tidewater ( TDW) and Waste Management ( WMI).

The economic calendar only has one item of note, the University of Michigan's revised consumer sentiment survey, due at 10 a.m. EDT.

On TheStreet.com, check in early for the latest version of the popular column "The Five Dumbest Things on Wall Street This Week."

Also, with wildfires destroying hundreds of homes and displacing thousands of residents in Southern California, investors need to start thinking about which P&C insurers have the most exposure to the damage that's being caused. Melissa Gannon of TSC Ratings will run the numbers to figure out who's facing the biggest losses.

Columnist Brett Arends will examine the disparities between the payrolls of this year's World Series participants, the Red Sox and the Rockies. Turns out that spending a fortune isn't the only way to build a winning team for the Fall Classic. Also, he'll look at how much have Red Sox owners lost since the last time they were in the World Series in 2004.

And earlier this month, staff reporter Annika Mengisen offered some advice for small business owners looking to do business in China. Now, she'll detail some of the cultural hurdles small businesses face in this growing market and explain the best ways to handle them.