Apple (AAPL) reported stellar earnings after the bell Monday, the same day my column stressed the strength demonstrated by the tech stalwarts this year.That strength was highlighted by yesterday's pick, Intel ( INTC), which raised guidance, citing a growing PC market. Apple clearly wasn't going to disappoint. With these earnings in, I would like to focus on the tech sector again.
First it was the automobile, but what happens if you're thirsty while driving? So the cup-holder came into play, but what happens if you're thirsty for a cold drink while driving? This led to the invention of a cooler-like structure in the center compartment to store cold drinks while en route to your next location. Next, we may install heaters to keep hot drinks warm. Who wants lukewarm coffee anyway? This can become an obsession, like the 60 year-old Malaysian farmer who kidnapped a 28 year-old Malaysian estate worker when she turned down his proposal to be his wife. Fortunately, the woman's friend witnessed the kidnapping and contacted police. The police proceeded to contact the man's family to try and convince him to free the innocent woman. At this point, the man released the woman unharmed. For those of us who resort to less extreme measures to get what we want, there always seems to be that one thing that is completely unattainable. Perhaps it's a love interest, or even a life goal, whereupon we find ourselves striving to obtain something regardless of our knowledge of its unfeasibility. Our impulses indicate to us that we need whatever we are fighting for. In reality, however, these "needs" are, more likely than not, simply wants that successfully take over our conscience and motivation. Just as the nature of our character is to be ambitious, the biological world around us responds to our ever-changing ways much more slowly. For this reason, it is important to appreciate what you have, without constantly demanding more. It's unreasonable to expect us to be completely stoic individuals, but taming our often excessive desires seems somewhat practical, right? Have the rationality to know what is appropriate and the patience to live in the present, without constantly looking to what is better in the future. The Players Club realized the frustration of wanting what you cannot have. By guaranteeing recurring cash flow to professional athletes through our strategic partner, we provide the capital for professional athletes' futures that may otherwise be unattainable. Always remember: Life is a journey; enjoy the ride!