The markets sold off late last week, and you can expect the market to continue to head south this morning. This is how the game is played; the operators on Wall Street run them up, and when stocks are high enough, they start selling. Then the public starts unloading.Welcome to the big leagues my friends. The outlook remains murky, with the housing sector and subprime placing a heavy burden on the economy. This week brings a new round of earnings reports with Apple and Texas Instruments reporting today after the bell. I would not be afraid to start a position and get long both companies this morning. With Intel ( INTC) reporting strong earnings and raising guidance, I believe now may be the time to invest in firmly established technology companies, so today I will take a look at Microsoft ( MSFT). Intel and Microsoft both rose to the top of the technology world together. Microsoft software runs on some 95% of the desktop computers in offices and homes and has a 70% chunk of work group server software that controls how group desktops access each other and transfer tasks to printers. Microsoft's earnings should also reflect the benefits of strong computer sales. With the dollar weak, international sales have brought about strong earnings from international corporations. Furthermore, Microsoft scored a major win with its release of Halo 3 this quarter. The game's release brought in major revenue for Microsoft in addition to spearheading a large boost in sales of the XBox 360 console. Microsoft continues to show strong year-over-year growth, while also providing excellent value for shareholders. With a nearly 40% return on equity, one can clearly see how management focuses on making the most out of its resources.