Editor's Note: This is an edited version of the presentation Marek Fuchs will give today at the University of North Carolina for the Society of American Business Editors and Writers' fall conference. After speaking, Fuchs will take questions on business and sports while sitting on a panel with Hubert Davis and Eric Montross, former North Carolina and National Basketball Association basketball players and current sportscasters.As I toiled away in college basketball obscurity, dribbling away along its lowest rungs, I always dreamed of being here at North Carolina in a line-up with the likes of Hubert Davis and Eric Montross. Well, more than a decade later, here I am. I'm still a foot short, two steps slow and, as my life's luck would have it, at a dais instead of center court, but as every one of you who has lived by daily deadlines eventually learns: There always comes that point in life when you have to sigh ... then be happy to take what you can get. Besides, talking business with these great Tar Heels is a fitting fallback. I write The Business Press Maven column for TheStreet.com and was named best business journalism critic by North Carolina's Journalism School's Talking Biz Web site. I've also covered a lot of sports and, for the past two seasons, have done back-up beat coverage of the Knicks for The New York Times. Between business and sports coverage, I'm probably in as good a position as any to pontificate on their comparative strengths and weaknesses. And in general, the business media could achieve a needed stitch of progress if it took a few marching orders from its sports brethren. You can entitle my thesis: How the business media can evolve into Charles Barkley.