SAN FRANCISCO -- Broadcom ( BRCM) unveiled its latest weapon in its quest to become a player in the market for cell-phone chips. And coming on the heels of recent partnership agreements with handset makers Nokia ( NOK) and Samsung, Broadcom's move appears to be gaining some momentum. The Irvine, Calif., company provided details Monday on a new chip that incorporates a slew of features into a single chip for handsets that will run on the most advanced wireless networks. Broadcom said it believes it had at least a one-year head start over the competition in delivering this kind of functionality and predicted the product will help it reach its goal of grabbing between 10% and 15% of the massive cell-phone chip market by the end of 2009. "We are accelerating the rate of innovation and widening our technology leadership," Yossi Cohen, manager of Broadcom's mobile platform group, said in a conference call to discuss the news. Shares of Broadcom were recently up $1.27, or 3.2%, or $1.27, at $41.30. Broadcom's integrated chip is similar to what Texas Instruments ( TXN) has done with its lo-costo and e-costo chips, which combine a phone's typically separate radio transceiver and baseband processor onto a single piece of silicon. But Broadcom claims to have produced the first version of an integrated chip that supports the higher-speed third-generation cell-phone networks being developed in many parts of the world. The chip also supports Bluetooth connectivity and FM radio, and it features a separate application processor to run operating systems such as Windows Mobile, Linux and Symbian.