Dabbling in small-time theater for the past two months, I quickly learned that enthusiasm and a bit of talent won't get you noticed unless you've got a URL.
I grudgingly ventured into the world of "e-commerce," an intimidating and nebulous term that left me wondering how I could compete with the tech wizards out there working for Time Warner ( TWX) or Disney ( DIS). More importantly, I wondered if my bank account would survive the hit. Jennifer Shaheen, Score's go-to woman regarding all things technology, has demystified the World Wide Web for many entrepreneurs. After reading her ABC's of e-commerce, you won't have an excuse to be without a page to call home.