Some of the things that make a great investor is baked-in natural talent beyond imitation and constant work, the same way the great Derek Jeter spends countless hours taking ground balls and batting practice. But there are some things you can copy. In fact, a few things are very easy to copy: discipline in the price you pay, learning about the company you are investing in, and focusing on your best ideas. This leads me to Merrill Lynch ( MER), which offers financial services for private, institutional and government clients, including mutual fund, insurance, annuity, trust and clearing services, besides traditional investment banking and brokerage. The company operates in two segments: the Global Markets and Investment Banking Group, and Global Wealth Management. The company also owns 45% of asset manager Black Rock, which absorbed Merrill's Investment Managers division, uniting Merrill's equity and mutual fund offerings and BlackRock's fixed-income division. As the largest wealth-management business in the U.S., it manages $1.6 trillion in client assets and have close to 15,000 financial advisers on staff. Merrill also has one of Wall Street's largest capital markets groups and investment banks. Merrill has the strongest retail brokerage force in the industry, which is apparent with revenue topping $36 billion; a price-earnings ratio of 8.32; and a healthy return on equity of 24.61%. The stock price has recently crossed both its 21-day and 50-day moving averages, which provides an excellent buying opportunity. When one is in a position to find a basket of stocks that they understand and that have been profitable, the investor can revisit them for additional DITM call opportunities when market conditions are right. So the play for the day: I will buy 10 April 65s (MERDM), using a limit order of $12.30, or better. Now, let's take a look at the Stat Book. After all, that is what we're here for.