Dow Jones ( DJ) named Chris Collins vice president of multimedia sales at The Wall Street Journal.The New York-based newspaper publisher said Collins, 43, was vice president of multimedia sales at ESPN. He will report to finance chief Michael F. Rooney, who joined Dow Jones from ESPN in May as the company's first chief revenue officer. "Chris brings to the Journal a proven track record of creating unique sales programs across multiple platforms at ESPN,'' said Rooney. "Our research proves that when advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products.'' Dow Jones is in the process of being acquired by Rupert Murdoch's News Corp. ( NWS).