When examining the powerhouses in the computer field, be sure to differentiate between the fashion stocks and the business stocks, said Jim Cramer on a TheStreet.com TV video Wednesday.

Apple ( AAPL), because it's constantly reinventing itself with new looks that appeal to youth, has set itself off as a fashion stock.

"It's truly captured the imagination of youth," he said. "The iPhone is a fashion statement; Hewlett Packard ( HPQ) is a business statement. H-P has to be viewed as a corporate play, and Apple as a fashion play."

A company, he said, can't be both. He noted Apple's lack of huge penetration into the hundreds of millions of computers at use in the business world. "Apple has a very exciting product that happens to have tech."

However, the company's still found a hugely profitable niche, and because it's found the elixir to constantly reinvent itself, it's proven that it can keep doing that and remain a hugely successful company.
At the time of publication, Cramer was long Hewlett-Packard.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here.

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