Running a company in the U.S. is easy compared with running one in any country in Latin America, explains Silvina Moschini, 35, originally from Argentina and founder of Intuic , a public relations company based in Miami. "In Argentina, there is too much paperwork that the local government requires," says Moschini. Success did not come overnight. When she moved to the U.S., it was extremely hard to find a job in public relations, her area of expertise. Moschini had to work as a waitress for some time until she was hired to lead the Latin American Public Relations department of Compaq. After Compaq was acquired by H-P ( HPQ) in 2002, she moved to the head of public relations for Patagon.com, the Internet arm of Grupo Santander Central Hispano, one of the largest banks in the world, until she accepted an offer to become vice president of corporate communications for Visa International. "My extensive work experience in major public companies allowed me to launch a successful PR agency when I felt ready to become an entrepreneur," says Moschini. The contacts she developed while working for Compaq and then Visa provided unparalleled references and referrals and helped her to land her first accounts. She founded Intuic in 2003, confident in her ability to run her own business, and quickly landed clients such as Cisco ( CSCO) and Microsoft ( MSFT).
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