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The stock was already down quite far then, but the news wasn't yet as horrific as it has since become. Now we see him on TV only rarely, and the news is now so bad that even his fellow homebuilding CEOs are afraid to give earnings estimates for the current year. You can also see that what looked like a potential bottom 18 months ago turned out to be a resting point in a longer-term decline. And didn't CNBC do the same thing to Bill Zollars of YRC Worldwide ( YRCW) with his commentary on the economy? As long as he told us the economy was cruising along, then the folks at CNBC were happy. On the chart below, I've circled the time when his TV appearances were frequent.