No, it's not just a dream -- the Australian company
The all-natural treatment creates a reduction of visible cellulite by stimulating the fluid directly under skin. Custom-blended chocolate moisturizing cream is then applied to the body to enhance the treatment.The trademarked procedure was debuted about six months ago. It is the modern version of cupping, says John Pavia, CEO of Diamond International, referring to the ancient Chinese practice of placing glass or bamboo cups on the skin with suction. The age-old practice allegedly stimulates blood flow. The treatment goal is to improve microcirculation and thereby remove congestion under the skin. The procedure can help patients achieve a brow lift and a more-defined chin and jaw line. Additionally, biomesosculpture can be used on the body in other ways, such as erasing stretch marks and supposedly reducing waist measurements.
Fat AttackEveryone hates cellulite, that visible puckering of the skin most often caused by lifestyle or genetics. It stems from the layer of fat directly under the skin, or the subcutaneous layer. Creams and lotions are often not successful for removing cellulite, because these only target the appearance of cellulite. Cellulite does not necessarily respond well to weight loss and exercise, either. There are two stages of cellulite: the first is stagnation, and the second stage is cellulitis. Stagnation occurs when fat cells get enlarged, which in turn causes septa -- fibrous structures -- to tighten, resulting in a dimpled appearance. The biomesosculpture treatment acts by increasing circulation, which allegedly can counteract these stagnation effects.
International AppealHelen and Ronald Greenberg -- married for 20 years -- founded Diamond International in 1997. Helen, originally from Scotland, was trained as an herbalist and naturopath; Ronald, from South Africa, was trained as an accountant. His background isn't as unrelated to the cosmetology industry as it may seem: "Ronald will get the idea to treat a specific problem and then work with engineers to find a solution to the problem," Helen explains. Their company is most known for its diamond peel machines. These derive from a treatment called microdermabrasion, in which the surface of the top layer of the skin is partially removed by mechanical abrasion.
Check Into MedispasDue to increasing demand, Diamond International is expanding its U.S presence. The first American branch -- a "medispa" -- opened two weeks ago in Beverly Hills, and the next one will open in New York City within the year, says Pavia. These medispas were first opened by the company in Adelaide, Australia, in September 2005, followed by locations in Melbourne and Sydney. Diamond International has been approached by several financial institutions to back the opening of the international medispas, Pavia continues, but the company itself is financing the rollout in California and New York. "We want to create an environment ... for diamond equipment and products as a showcase, to let people see you don't have to do anything to harm the skin -- that you can have great results with natural rejuvenation," Helen explains. Diamond International is also looking at expansion to London, Paris, Dubai, South America, Japan and Russia, she adds.
The Cost of BeautyThe biomesosculpture treatment lasts about an hour and requires about 10 sessions to really see results, Helen explains. It costs about $200 to $300 for each treatment. Client Anita Waxman, a theater producer who has experienced the biomesolift treatment, feels the cost is well justified. "I feel like I'm stopping the feeling of getting older. Now when I look in the mirror it doesn't hit me in the face. Since I got the procedure, people ask me if I had a face-lift," she claims. When asked if the treatment was painful, Waxman responds that it feels akin to a massage. So before you go under the knife, considering trying out this new, painless procedure that could help give your skin stunning results.
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