Rather than choosing bed linens based on whether they're on sale or because they don't clash with the bedroom color scheme, discerning shoppers are imagining how it will feel to relax nestled under high-end bedding at the end of a long, hectic day.
They're scrutinizing labels for clues to quality, checking thread counts and getting familiar with names of revered bedding makers such as
"Some people shop for brands, others for the feel of the product
Down for the Thread CountSome shoppers think of high-quality sheets as a numbers game, rejecting thread counts below 250 per square inch and extolling the merits of those soaring to more than 1,000. But thread count is not the only factor that determines quality and comfort: The fineness, softness and durability of the threads are important to consider. "Thread count is just a number," says Gail Secular, president of
Blanket AppealA taste for fine sheets isn't gender-specific. "You'd be surprised at how many men are more into it than women," Secular reveals. Although the Nancy Koltes store stocks a men's collection, featuring colors including gray and smoky blue, its biggest seller across the board is its Foglia line, decorated with vines, flowers and leaves. Whitney says that the Foglia pattern is "on the traditional side but can be made more contemporary. All types of customers buy them." Sheets at Koltes range from $188 to $2,400 for a four-piece set. "If you want to be productive, don't get in these sheets," Whitney cautions. "You'll never want to leave them." Some ABC shoppers even ask for organic bedding, Berk notes. "When you're sleeping in a bed, your nose is on the sheets, so purity is important. They're not just looking for plain organic sheets -- they're getting organic sheets with a lot of style: pure, chemical-free sheets with a wide variety of aesthetic influences from around the world."
Care and FeedingThe eight buyers lucky enough to secure a set of $15,000 Burano Lace sheets -- produced to commemorate Sferra's 115th anniversary -- most likely already have a professional at the ready to hand wash and iron them. The rest of us should proceed gently with our fine bedding. Choose a gentle detergent such as Woolite, Ivory Snow,
|Fern Sateen from Nancy Koltes|
|Photo: Nancy Koltes at Home|
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