(Editor's note: To access some of these stories, registration or a subscription may be required. Please check the individual links for the site's policy.) It is an ancient foundation of Business Press Maven thought that the only one to emerge better off from a price war is the consumer. When you are busy paying the Price War King a shilling, there won't be much left over besides imperiled margins and open questions about the future. This runs directly counter to the most basic storyline used by the business media: When there is a loser, there is a corresponding winner. Under this (chronically mistaken) line of thought, one company cripples its competition and automatically emerges better off. Nonsense. In fact, the very first thing The Business Press Maven ever told you, back on that cold, wind-swept night when we first met, was that if you believe the business media assumption that either satellite radio or the terrestrial kind will win and the other lose, then you are going to get egg on your portfolio. Both "combatants" in the "radio war" are going to lose. Well, the business media -- as we've proven 1,975,346 times since -- do not learn from their mistakes. Late last Thursday, AMD ( AMD) talked down its coming fourth-quarter numbers. The Business Press Maven spent Friday morning scrubbing the market's collective consciousness clean of a widely reported half-billion-dollar mistake in comparable revenue assumption; from there, the business media were off to the races with more of their loose talk about a winner and loser.