Without proper advertising, suggests one advertising agency, a new product or service is like a "wink in the dark." Why? Because you know you did it, but nobody else does. But unless you're in the advertising business, what do unseen facial gestures have to do with your career? I'm sure you've been there: Great ideas, better ways to do business, new customers, cost savings -- you did it all -- but it wasn't noticed. Major accomplishments and contributions go by the boards, with not even a mention in the next staff meeting, department presentation or performance review. Face it: Our peers -- and our superiors -- are too busy with what they do to recognize and reward everything we do. Or they just don't get how it helps the business. Doing your job and doing it well is job No. 1. But job No. 1 doesn't do much for your career if nobody notices. So here's job No. 2: Effectively market what you do in job No. 1 to your colleagues and peers. Unless you're a salesperson on commission, you're unlikely to get proper credit for job No. 1 otherwise. I'm not talking about bragging or tooting your own horn. Just as effective marketing delivers the right message to a potential buyer at the right time, marketing your work means delivering the right message to your co-workers. Click here for the video version of this story from Jennifer Openshaw.