The Dow Jones Industrial Average closed the week having made two new all-time highs. Factors weighing into the bullish sentiment were a plunge in oil, further evidence of the Fed on pause and a huge week for tech on the heels of Apple's ( AAPL) introduction of the iPhone on Tuesday.The bulls were further enthused by a strong start to earnings season with stronger-than-expected results and/or guidance from Alcoa ( AA), Genentech ( DNA) and Sears Holdings ( SHLD) most notably. Once again, RealMoney's bloggers were all over the market action, and we'd like to share the best of their commentary this week with readers of the TheStreet.com. These posts best capture the intent of these blogs, which is to provide intelligent discussion on the issues each writer sees as most pressing that day. Let's take a look at Rev Shark on whether you have to like a stock to trade it, Cody Willard on "the place to be" in the markets, Steve Smith on option trades for takeovers and Tony Crescenzi on oil and the consumer.