If you're looking for a non-emotional way of investing in the stock market, the Dogs of the Dow may be your answer. This is a value-oriented strategy that focuses on purchasing the 10 highest-yielding Dow Jones Industrial Average stocks on the first day of every year. The idea is that these are good, stable companies that have fallen on temporary hard times, artificially inflating their dividend yields. According to fund manager James O'Shaughnessy, the Dogs of the Dow strategy returned 14.3% a year from 1929 until 2003, outpacing the S&P 500's 11.7% return per year. In 2006, the Dogs of the Dow strategy returned 22%. At Stockpickr -- a new joint venture with TheStreet.com that lets you see the stocks that hedge funds, mutual funds and other investors are holding -- you can view the list of the Dogs of the Dow for 2007. I plan on rebalancing the list each month, so you can play a monthly Dogs of the Dow strategy. To be notified every time the rebalancing occurs, just bookmark the portfolio by rating it with four stars. Also, something that I believe is just as interesting is the Dogs of the S&P 500, which I plan to track on a regular basis. The highest-yielding company in the Dow is Pfizer ( PFE), with a 4.4% dividend yield. Pfizer was actually up slightly in 2006, but it fell about 10% off of its highs for the year -- reached in mid-September -- after announcing in December that it was removing its torcetrapib drug from the Food and Drug Administration approval process because of deaths during testing. This called into question the quality of Pfizer's pipeline, although Bank of America analyst Chris Schott, who maintains a buy rating on the stock, says the current pipeline is "underappreciated."