BacklashNot everybody sees rodeos as benign pageantries of musical entertainment or talented cowboys. Humane groups harshly condemn them as cruelty to animals. Events such as steer "wrestling" or bull and bronc riding (where the rider must stay on a kicking, untamed animal) do not pay homage to traditional ranching skills. Rights groups say the animals experience fright and even harm, especially during the riding. Corporate sponsors of rodeos, including Starbucks, have been targeted across the country. An Illinois animal rights group last year launched a nationwide "Buck Starbucks" boycott campaign, and the company ended its rodeo sponsorships. The boycott hasn't ended, however, because Starbucks still often sells coffee at rodeos. But other companies, such as truck, food, alcohol and cigarette makers, happily vie to sponsor rodeos. The rodeo's audience, it's believed, is broad and deep, and similar to that of car racing. The cowboys, on the other hand, are sensitive to the animal abuse accusations, insisting they respect rodeo animals and that few are injured. The rodeo, they say, reflects their heritage and rural lifestyle. Many participants have grown up on ranches; the rodeo is simply a passion and a way to make a living for them.
Rodeo ScribeAt the Days of '47 Rodeo I attended, I wanted to see and feel some of the thrill these cowboys talked about. Instead, as a spectator and reporter, I found long pauses between events, which proceeded without explanation for the audience. Nor was there a printed program with details about rules, scoring or judging. The promoters instead stimulated the crowd with laser lights and a pounding mix of music, ranging from hip hop to country music to disco.
|Cowboys Ready to Ride|
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