PowerShares Capital Management has been one of the big success stories in the ETF space, and the company continues to impress.The latest example came Thursday, when the Illinois-based firm, a division of Amvescap ( AVZ), announced plans to take over sponsorship of the Nasdaq 100 Trust ( QQQQ) -- the most actively traded exchange-traded fund on the market -- in addition to five other ETFs from Nasdaq Global Funds. Adding the products to the PowerShares
But PowerShares isn't the only one that stands to make out well from this transaction. There also are some solid benefits for the Nasdaq Stock Market ( NDAQ)."It's a real win-win for both Nasdaq and PowerShares," says Bond, who adds that the ETFs "will get more visibility and we'll be able to educate investors on how to use it as part of a portfolio." A spokesman from Nasdaq, who asked not to be named, agrees, saying, "We don't have a distribution network like PowerShares has. We transferred the sponsorships because PowerShares has a very strong distribution network and we thought it was certainly the right thing to do." In addition, he says, "The investor base will hopefully grow as a result of the transfer of these products to PowerShares."