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The pick of the week is News Corp. ( NWS), Jim Cramer told viewers of his "Mad Money" TV show Monday.

This stock won't necessarily make people money this week, but Cramer is willing to put his full credibility on the line for it, he said. The stock, which virtually seems to reach a new high every day, is Rupert Murdoch's baby, he said.

"This stock is Fox and the New York Post," he said. "I believe everything about News Corp, other than print, screams that the stock should be going up."

Cramer believes the company might even be ready to join Yahoo! ( YHOO) and Google ( GOOG) in the Internet hierarchy. It can make you money, he said. Cramer owns Yahoo! for his Action Alerts PLUS charitable trust.

Last year, News Corp bought for $580 million. Although some people still think that was not a good move, Cramer said he believes the acquisition was a steal. People don't see how MySpace can make you money and move beyond the teenager audience, but Cramer said these people are wrong.

But this is OK because if you want to make money in the market, other people need to be wrong," he said.

MySpace's page-view growth is No. 2 after Yahoo!, he said, adding that the company is making money and has accelerated revenue growth. "To me, this is evidence that they've won this round in the media wars," he said.

News Corp could pass Emerson Radio ( MSN), or even Google, in the next couple of years at this trajectory, Cramer said.

MySpace is all viral growth, so they don't have to spend a dime promoting, he said. People who use it promote it to their friends.

Even if people don't want to buy it based on MySpace, Cramer advised taking a look at its Sky Italia or Fox News divisions, both of which News Corp owns and are en fuego, he said. In fact, News Corp is so right, he said he wished he owned it for his charitable trust, Action Alerts PLUS .

Bet on Becton

Time and time again, Cramer said he has advised viewers to read their local papers because he believes they make you money.

He pointed out an article from his local paper, the Newark Star-Ledger , which gave him Becton Dickinson ( BDX) as a stock pick.

These are articles the big newspapers miss, he said. Becton Dickinson is a great medical supplies and diagnostics play, and right now, with the slowing economy, he believes people should have more medical exposure, he said.

Becton Dickinson is a play on diabetes. No matter how poor you get, you're always going to get syringes, and if you're too poor, the government will pick up the tab for you, Cramer said.

If the market was thriving, he said, he wouldn't recommend Becton Dickinson, but since it's not, Cramer believes medical diagnostic companies are in major bull market mode.

Staph infections usually make people sick in hospitals, but this is about to change, Cramer said. Becton Dickinson recently bought a company called Geneohm, which has the ability to detect staph infections in two hours.

A newspaper article in the Star-Ledger said this could save a lot of lives, but Cramer thinks it could make people money.

"You wouldn't know this if you just read the big papers," he said. "Stories like these show you how to get an edge on the Street."

Becton Dickinson is a great play for your money, Cramer said. When the market gets ugly, you want to buy medicine-chest stocks, he said, and this is the stock hospitals are going to go to when they get sick.

Full Flex

Smart investors are flexible, Cramer said. In fact, he believes you can never be too flexible to make money.

Take the example of 3M ( MMM), he said.

"I don't believe in the idea of blue-chip stocks, but if you were going to call any stock a blue-chip stock, 3M would be it," he said, adding that 3M is also an example of why he believes its good to flip-flop.

After doing very well, the company cut its guidance last week and 3M's stock fell from $81 to $74. It was recently at $73.11. The company lost 8% of its value in a day, Cramer said. This was all because of LCD sales.

People can't always believe management, even very good management like 3M's, he said.

"You need to think of CEOs like politicians," he said. "Would you ever expect a politician to say, 'Don't vote for me?' Would you ever expect a CEO to say, 'Don't buy my company's stock'?"

Chief financial officers can't lie about numbers, but CEOs can act like they're surprised by numbers -- that's why they're dangerous, he said.

You need to flexible, he emphasized to his viewers. You need to be willing to sell because inflexible "pigs" are not going to make money in this market, he said.

Moreover, he warned people against being foolish. "If you make money in a stock, take some off the table because you haven't made a dime until you've sold the stock and taken the money to the bank," he said.

"Sell good stocks when they go up, or at least sell some, because otherwise you could end up losing everything you have," he said.

Stay With Sanderson

Cramer welcomed Sanderson Farms ( SAFM) Chairman and CEO Joe Sanderson to the show and, referencing a report by JPMorgan's Pablo Zuanic, asked him why Sanderson believes this analyst thinks people should sell Sanderson Farms.

Sanderson said he knows Zuanic very well, and said this is not the first call that Zuanic has made a call prematurely.

When Cramer asked Sanderson how he can maintain a profit when raw costs have been going up, Sanderson responded that he doesn't know if grain has gone up.

"It's up today. But there is a significant weather premium in the market and anticipation of huge ethanol production next year," Sanderson said. "Those are the two primary factors, but they're not up astronomically."

Sanderson said his company feels that, as a public company, they owe it to their shareholders to grow. The growth, he said, is their opportunity for revenue and earnings per share.

"Our constraint on growth is not what we think about the market, but what we think about our balance sheet," he said. "When our balance sheet has low leverage as it does now, and as it did in October, we grow. We just feel that it is an obligation, not a choice we have."

Cramer said he's sticking with Sanderson and not with JPMorgan's Zuanic.

To view Cramer's interview with Sanderson, please click here .

Lightning Round


Cramer was bullish on Yamana ( AUY), OGE Energy ( OGE), Research In Motion ( RIMM), NightHawk Radiology Holdings ( NHWK), Coach ( COH), JP Morgan ( JPM), Wells Fargo ( WFC), Martek Biosciences ( MATK), Vertex Pharmaceuticals ( VRTX), Qwest Communications ( Q) and Zoltek ( ZOLT).


Cramer was bearish on Goldcorp ( GG), JDSU ( JDSU), Lucent ( LU), Cray ( CRAY), EMC ( EMC), IBM ( IBM) and Anadigics ( ANAD).

For more of Cramer's insights during the Lightning Round, click here .

Here's your chance to pick the stock you'd like me to feature on my radio show July 13:
DJ Orthopedics
Freeport McMoRan
General Dynamics
Home Depot

REMEMBER to listen in on Thursday for my take on the stock that wins this poll!

Want more Cramer? Check out Jim's rules and commandments for investing from his latest book by clicking here.
At the time of publication, Cramer was long Yahoo!

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for, Inc., and CNBC, and a director and co-founder of All opinions expressed by Mr. Cramer on Mad Money are his own and do not reflect the opinions of or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.

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