|The Bonnaroo fest (photo by Jeff Baum)|
Normally I would shy away from such large crowds and unbearable heat, but the lineup was just too good to miss: Festivalgoers were treated to headliners The Cure and Radiohead, as well as one of the first performances of the recently reunited Pixies. Also on the bill were Beck, Kraftwerk, the Flaming Lips, Air, Belle & Sebastian, Muse and other bands I was thrilled to see live.
And what could have been a nightmare turned out to be an amazing weekend trip. Temperatures were over 100 degrees in the sun; there were almost 50,000 sweaty bodies surrounding the stage by the time the Pixies launched into their first song at dusk. The beer tent was one of few areas providing sanctuary from the heat, but the prices (upward of $10 each) and fear of getting too dehydrated kept attendees away. Sure, the trip was an expensive one, after combining roundtrip airfare, hotel and food costs and the tickets. However, in addition to seeing some of my favorite musical acts, I squeezed in an extra day of sightseeing and pool-side lounging, a frozen margarita always within reach. If I had stayed in New York City and saw each band individually when they toured the area, I would have quickly exceeded the cost of the whole weekend -- if I had been lucky enough to even get tickets before scalpers scooped them up. Taking a mini-vacation to relax and enjoy all of the artists made the festival trip worthwhile.
The More, the MerrierJeff Baum, contributor to
Brought to You By...While ticket sales help fund a majority of the costs for festivals, sponsorships and partners are also brought into the fold. The sponsors help fund the costs of the festival, and quite often, the return they get on the investment is well worth it. Most companies are selected to target a certain demographic of festival attendees; not surprisingly, many festivals have alcohol distributors as sponsors. In return, organizers may allow a company such as Budweiser ( BUD) to be the only beer vendor on the festival grounds. "Our partners have contributed to the success of the festival," says Richard Goodstone, sponsorship coordinator with
|More Bonnaroo (photo by Jeff Baum)|
This Summer's Top FestivalsWe've got your covered -- here's a listing of festivals across the globe for almost every weekend this summer. So, get ready to rock, and don't forget the suntan lotion, a bottle of water and your wallet.
Lineup: The Who, The Strokes, James Brown, Richard Ashcroft, Gomez, Red Hot Chili Peppers, Sigur Ros, Ben Harper, Pharrell Williams, Goldfrapp, Arctic Monkeys, Felix da Housecat
Sponsor: Heineken 10 Days Off -- Ghent, Belgium (7/14-7/24)
Lineup: Matthew Dear, Carl Craig, Jeff Mills, Sasse, Morgan Geist, Magda
Sponsors: Bacardi, Red Bull, Studio Brussel
Lineup: Brian Wilson (Beach Boys), Yeah Yeah Yeahs, Jose Gonzalez, Mos Def, TV On The Radio, Death Cab For Cutie, Sonic Youth, The Avalanches, DJ Shadow, Scissor Sisters, The Zutons
Sponsor: Rolling Stone Magazine
Lineup: Spoon, Yo La Tengo, Mission Of Burma, The Futureheads, Ted Leo + The Pharmacists, Art Brut, Band of Horses, Matmos, Devendra Banhart, Diplo
Sponsors: Toyota's ( TM) Scion, Whole Food Markets ( WFMI)
Lineup: Red Hot Chili Peppers, Kanye West, Wilco, The Flaming Lips, Ween, Queens of the Stone Age, Ryan Adams, Sonic Youth, Sleater-Kinney, Blues Traveler, Built To Spill, Gnarls Barkley
Sponsors: AT&T, Sony's ( SNE) PlayStation, Budweiser
Lineup: Radiohead, Franz Ferdinand, Ministry, Placebo, Scissor Sisters, Therapy?
Sponsors: MasterCard ( MA), Samsung
Lineup: Beck, Radiohead, Daft Punk, Yeah Yeah Yeahs, Keane, Snow Patrol, Placebo, My Morning Jacket, Zero 7, The Shins, Belle & Sebastian, Massive Attack, Ministry, Pennywise, DJ Shadow
Sponsors: Toyota, Coca-Cola ( KO),
Lineup: Radiohead, Morrissey, Beck, Keane, Bloc Party, Fatboy Slim, Editors, Starsailor, We Are Scientists, The Go! Team, Rufus Wainwright, The Cardigans, Gavin DeGraw, Bic Runga
Sponsor: Virgin Mobile
Lineup: 311, The Wailers, G Love & Special Sauce, Dropkick Murphys, Jurassic 5
(West Coast) -- San Francisco, CA (9/30)
Sponsors: News Corp's ( NWS) MySpace.com, SanDisk ( SNDK), Wells Fargo ( WFC)
Lineup: Muse, Pearl Jam, Yeah Yeah Yeahs, My Chemical Romance, Slayer, Dashboard Confessional, Flogging Molly, The Fall, Peaches, Dizzee Rascal, Primal Scream, Broken Social Scene, Jet, Coheed & Cambria
Sponsors: Nokia ( NOK), Carling, HMV Records
Lineup: Tom Petty, Willie Nelson, Van Morrison, Ben Harper, The Flaming Lips, John Mayer, Los Lonely Boys, Muse, Ween, Tragically Hip, The Shins, Kings of Leon, Aimee Mann, Son Volt, Guster
Sponsors: AT&T, Advanced Micro Devices ( AMD), Washington Mutual ( WM), Cingular
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