Investors gobbled up shares of Symantec ( SYMC) on Thursday, ahead of a meeting between Wall Street analysts and the company's new chief financial officer. On strong volume, the shares were recently up 87 cents, or 5.4%, to $16.87. "It's a buy in anticipation of good news tomorrow," said Rob Breza, an analyst with RBC Capital Markets. On Friday, analysts are meeting with new CFO James Beer, who left AMR ( AMR) last month to join the security software firm . Breza also noted that the company had a nice boost to its consumer business after e-commerce software maker Digital River ( DRIV) " crushed their numbers ," and "that's a direct positive result for Symantec's consumer business." RBC does not do investment banking with Symantec. In an earnings preview report, Pacific Crest analyst Rob Owens also said Digital River's results bode well for Symantec's consumer business. "We do expect a healthy March quarter, and we think the stock represents an opportunity due to valuation," Owens said. "The stock has gotten awfully cheap." Pacific Crest does not own but makes a market in Symantec shares. Breza also said that the positive results for Symantec's consumer business show that any concerns about Microsoft's ( MSFT) entry into the consumer market have not impacted the stock ... yet. "At some point Microsoft will be a player," Breza said. "You never want to discount that little bucket shop out of Seattle." As of Wednesday's close, Symantec had lost 8.5% of its value since the beginning of the year.