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A History Lesson: The 1981 NCAA Basketball FinalOn the day of the 1981 final game, President Ronald Reagan was shot. No decision was made earlier in the day as to whether the game would go on. However, back then, the NCAA held a consolation game for the two teams that did not make the final. So we watched LSU play Virginia (Virginia won) in the last-ever NCAA consolation game. As we waited to get word on the final game (in which Indiana would get the best of North Carolina), an announcement was made that the Academy Awards (which back then also broadcast on the same Monday night that the NCAA final game was played) would postpone its broadcast. Some marketing genius (who no doubt was fought tooth and nail by those who recalled that the NFL played after President Kennedy was assassinated) took advantage of the opportunity to go ahead with the basketball game. From then on, the NCAA grew in stature, while the Academy Awards became an also-ran. Eventually, the Academy Awards were moved to an earlier Monday and then finally to Sunday. Now, with history out of the way, the question I pose is can we make money investing off the NCAA Basketball Tournament?
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