Campbell Soup ( CPB) signed a sponsorship agreement with the Harlem Globetrotters. The Camden, N.J., soup titan said the pact would help it promote the health benefits of an active lifestyle to its consumers. The deal provides three year worldwide exclusive rights as a presenting sponsor of the team. The rights extend across Campbell's portfolio of products, including "Campbell's," "Pepperidge Farm" and various international brands. Campbell's logo and advertising will appear in the Harlem Globetrotters' television and print advertising that will be used to promote the team's current 2006 North American Tour. The team will also incorporate a Campbell themed promotion into all Tour games and include Campbell's advertising in the Globetrotters annual program. The Harlem Globetrotters' Web site will also link to Campbell's Web site for the duration of the agreement. "As a company, we are very committed to the health of children and this new relationship will help us highlight the benefits of active play. This partnership also allows us to bring our brands into hundreds of communities to tens of thousands of fans across the world," the company said. "It is an ideal sponsorship that partners two long-standing, iconic American brands that have wide reaching all-family appeal."