Consumer electronics have overtaken PCs as the main driver of semiconductor sales. As a result, stocks such as Broadcom ( BRCM) and Marvell ( MRVL) have had great runs. If you're looking for a good value play on consumer electronics chip growth, check out Zoran ( ZRAN). While Broadcom and Marvell are trading at 28 times and 27 times their 2007 consensus estimates, respectively, Zoran trades at 18 times 2007 consensus estimates, in part due to its lingering image as a chip provider for the slower-growth DVD market. However, the company has been diversifying into new markets, and in the last quarter the DVD segment represented only 34% of sales, compared with 82% in 2003. Zoran is a provider of chips for DVD players, digital cameras, mobile phones, digital TVs and printers. Its chips appeared in more than 100 new products in this year's Consumer Electronics Show, and are primarily used to compress and decompress video, audio and images from an analog into a digital format to allow for more efficient storage and delivery. For example, in the 1990s a two-hour movie recorded using a low-resolution rate required two CDs. Now, movies can be stored in high resolution on a single DVD. Several international compression standards exist, such as JPEG, MPEG, and DivX. Zoran differentiates itself from competitors by offering additional features to the original standards that improve image and sound quality and allow its chipsets to be programmed easily. Its COACH (camera on a chip) processor includes most of the electronics of a digital camera on a single chip. One of the most exciting products using Zoran chips is the iSee 360i video recorder, which won Best of Show at Apple's Macworld this year. As of January, it was the only portable media player that allowed users to record video content on to Apple iPods and view the content on a separate, larger LCD screen, according to the company.