Move over, Hot Topic ( HOTT). There's a new bad boy on Wall Street. Investors would do better to heed the sentiments of Hot Topic's thinning customer base and steer clear of the retailer rather than bet on its turnaround plan. The company will soon log its second straight year of profit declines, and its disappointing 8.4% drop in February comps extended its streak without a positive same-store sales gain to 11 months in a row. It's nearing time to cue up the lyric once sung by fatalistic rock legend Jim Morrison, "This is the end." The mall-based specialty retail chain, which once held sway with countercultural teenage rockers, isn't likely to restore its mojo anytime soon. There's a new wave of momentum developing on Wall Street for a mall-based retail chain connecting with the coveted teen demographic. Investors directing their flow toward Zumiez ( ZUMZ) these days are the new "Riders on the Storm." While Hot Topic was reporting its latest sales drain, Zumiez was logging a 28% jump in February same-store sales, a key retail metric gauging sales at stores open at least a year. That came on top of a 10.8% comp-sales increase in the same month last year. The purveyor of clothing and gear for young extreme-sports enthusiasts will report its fourth-quarter earnings next week, and analysts have high hopes. "We regard Zumiez's robust February sales results as further evidence that the concept is one of the best-positioned and well-differentiated retailers in the teen space," wrote McAdams Wright Ragen analyst Sara Hasan in a recent research report. With her buy rating on shares of Zumiez (her firm has an investment-banking relationship with the retailer), Hasan is one of the four out of five analysts covering the retailer who are bullish on the stock.