TiVo ( TIVO) matched fourth-quarter estimates and rolled out a new pricing plan. The Alviso, Calif., digital-recorder outfit lost $19.5 million, or 23 cents a share, for the quarter ended Jan. 31, compared with a year-ago loss of $33.7 million, or 42 cents a share. Revenue rose to $47 million from $34.2 million a year earlier, with service revenue hitting $46.3 million in the latest period. Analysts surveyed by Thomson Financial were looking for a 23-cent loss on revenue of $46.4 million. "This was a steady quarter for TiVo as our subscription base continued to grow, even in this more competitive environment," said CEO Tom Rogers. "During the last six months, we have implemented a number of marketing programs designed to support our long-term goal of driving increased scale in our subscription base. We are starting to see the results of these programs as the fourth quarter was our best online quarter ever through TiVo.com. In addition, virtually all new subscriptions during the quarter signed on for a minimum 1-year period, helping to further reduce our already comparatively low churn rate." TiVo-owned subscription gross additions were 221,000 for the quarter, compared to 276,000 in the fourth quarter of last year. This fiscal fourth quarter was the second best quarter in TiVo's history in terms of TiVo-owned subscription net additions. TiVo-owned subscription net additions were 183,000 compared to 251,000 in the fourth quarter of last year. These numbers represent a decline compared to last year, reflective of the more challenging competitive environment. The company also said that, "in terms of sequential quarter-over-quarter percentage growth, this year represented a significant improvement over last year, showing early traction from TiVo's new marketing programs." TiVo added 173,000 DirecTV ( DTV) subscriptions in the quarter, compared to 379,000 in the third quarter.