Wall Street found Google's ( GOOG) investor-day menu more to its liking on the third try. Last year, analysts derided the company for subjecting them to a presentation by its chef. Earlier this week, finance chief George Reyes triggered the gag reflex with his slow-growth talk. But if lunch Thursday at Google's sprawling Mountain View, Calif., compound wasn't exactly spicy, at least the fare was reasonably tasty. CEO Eric Schmidt made some oracular comment prominently featuring the number $100 billion. Reyes mentioned that the company was driven by metrics such as clickthrough rates before adding, "If we shared these metrics with you, we would be sharing them with our competitors." Nonetheless, the notoriously close-mouthed company was praised for providing more information than before. The shares rose. On Friday they traded at $383.48, up $7.03. "The improved disclosure helped us as investors walking away feel more comfortable about the company's longer-term competitive position," wrote Bear Stearns analyst Robert Peck, who rates the shares outperform, in a note to clients Friday. "For the first time, management stated that their long-term operational goals for the company will result in increasing shareholder value." Bear Stearns makes a market in the company's shares. Google also tried to quell some of the many rumors about the company, including that it plans to compete with eBay's ( EBAY) PayPal through a payment system that it's developing. eBay also happens to be a major purchaser of keyword advertising. Improving search quality, traffic and the quality of its advertisements, building new products and services for publishers and increasing the number of partnerships are among Google's strategic goals. Schmidt stressed that the company is interested in taking a bigger share of the worldwide advertising market.