"It seems like Play Station 3 will launch in June and that will be the end of Xbox," says Jane Snorek, a senior analyst who covers technology at U.S. Bancorp Asset Management. However, "I don't really think it will affect the stock price
of Microsoft much. That's not why you buy Microsoft." Her firm's $30 billion in equities is underweight Microsoft. While Snorek is one of the more pessimistic observers, others believe some impatient Sony fans may give in and buy an Xbox 360 while they wait for Play Station 3. " Microsoft has a good shot at pulling even," says P.J. McNealy, an analyst who covers video games for American Technology Research. "Part of it is it's coming out earlier. It would be a different scenario if they were both launching this holiday."