Sirius (SIRI) will launch a Bruce Springsteen channel Nov. 1.

The New York pay radio company said the debut of E Street Radio coincides with the 30th anniversary of the release of Springsteen's Born To Run, which is being reissued Nov. 15. The channel will run through Jan. 31.

E Street Radio will feature conversations with E Street Band members and an exclusive interview conducted by Dave Marsh.

"E Street Radio will offer Sirius subscribers a unique perspective on 30 years of socially conscious music, and set the background for even more relevant songs to come in the future," said Sirius' Scott Greenstein. "It will be the most comprehensive presentation ever of Bruce's music and a true inside look at the work and artistry of an American icon."

Sirius was flat early Tuesday at $6.06.

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