Time Warner's ( TWX) Time Warner Cable and GE's ( GE) NBC Universal Cable rolled out a plan allowing Time Warner Cable customers to restart TV shows already in progress.

The Time Warner deal, which launches later this year, will make select NBC, USA, CNBC, MSNBC, Bravo and SCI FI broadcasts capable of so-called startovers.

The two companies also renewed a distribution agreement for NBC Uni's USA Network, and a carriage agreement for Universal HD, mun2, Telemundo Puerto Rico and video on demand, the companies said Monday.

The broader agreement also includes rights to on-demand content from NBC News, CNBC and MSNBC. NBCU will develop interactive opportunities for Time Warner Cable, as part of the deal.

"Once again NBC and NBCU have proven to be forward-thinking business partners -- partners that share our desire to deliver consumers highly rated content using today's advanced services," said Time Warner Cable's Fred Dressler, in a statement. "This agreement provides us with extremely desirable programming for Start Over, our VOD offerings and interactive television."

Shares of Time Warner were trading up 26 cents to $17.49 on Monday.

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