This ice water's for you
1. Water WorldAnheuser-Busch ( BUD) just got bounced from its own rockin' party.
This week the maker of Budweiser and Bud Light ended a popular tavern promotion after some participants inexplicably kept choosing the wrong drink. The game, Bud Pong, encouraged bar-hoppers to play table tennis while drinking water.
The St. Louis-based brewer says it devised Bud Pong "to create an interactive experience for contemporary adults at bars and clubs, where adults must be 21 and older to participate." That sounds like a winning formula, as countless adults use bars as an excuse to interact under the influence of water.
But even the best-laid plans of well-hydrated companies can end in big hangovers. Anheuser, which previously has pledged to