But beyond the top and bottom line numbers, investors will be looking at numbers like average sales price per phone and units shipped. The concern is that entering the cheap phone market may chip away at Motorola's average selling price, or ASP. Any ASP gain will be seen by analysts as a big accomplishment in the quarter. If the average price of Motorola's phones holds or surges above $140, it will be a solid sign that higher-priced phones are offsetting the impact of cheap phones, says Charter Equity Research analyst Ed Snyder, who has a buy rating on the stock. Similarly, should Motorola's mobile phone shipments exceed 42 million units in the third quarter, the bulls will be pleased, says Snyder.