Federated Department Stores ( FD) named William P. McNamara and Brian L. Keck to run its Famous-Barr unit.

Federated said McNamara would be CEO and Keck operating chief of the St. Louis-based operation, which is due to change its name to Macy's Midwest Feb. 1. Federated said it is "reviewing potential opportunities for Famous-Barr's current principals, President and CEO Ira Pickell and Chairman Duane T. Nicks."

McNamara, 55, was vice chairman of May Department Stores, which Federated acquired Aug. 30. Keck, 52, was May's corporate senior vice president for human resources.

"One of the benefits of the Federated/May Company merger is the opportunity to incorporate some of May's best talent into our combined company," said Federated Vice Chair Susan D. Kronick, who is responsible for all Federated department store divisions. "Bill McNamara and Brian Keck are exceptional senior executives and we are fortunate to add their depth of expertise to the Federated team. They will begin immediately the process of enhancing Famous-Barr's management team as the division prepares to nearly triple its portfolio of stores as Macy's Midwest over the next 18 months."

Famous-Barr operates 42 stores in five states under the names of Famous-Barr, L. S. Ayres and The Jones Store. Effective Feb. 1, 2006, it will retain 38 of those locations and assume responsibility for 38 Kaufmann's locations in New York, Ohio, Pennsylvania and West Virginia, and six Macy's stores in Pennsylvania and Indiana now operated by Federated's Macy's Central division. All stores will convert to the Macy's nameplate in fall 2006.

After systems conversions expected by spring 2007, Macy's Midwest will assume responsibility for an additional 24 Macy's, three former Kaufmann's and one former Famous-Barr store in Ohio, Kentucky, Indiana and West Virginia. By early 2007, Macy's Midwest will operate 110 stores in nine states stretching from Kansas to Pennsylvania. Sales volume of stores operated by the division will more than double.

On Monday, Federated shares fell $1.65 to $62.40.