Take Heart as Negativity Builds

This column was originally published on RealMoney on Oct. 12 at 12:34 p.m. EDT. It's being republished as a bonus for TheStreet.com readers.

The negativity's building. The emails are horrific. People want me to stop talking stocks. They believe that the problem is that stocks have to go down.

All of this is what has to happen to get some sort of a bottom here. We have to have the pessimism build and we have to have a sense that nothing is working.

Then we need an overreaction from the bears. I believe we are getting that, or at least, we were getting that last night, in the vicious selloff of Apple ( AAPL), which, in retrospect, was unwarranted. Plus, we got an amazing selloff in all things Apple for no reason whatsoever, given that the issue is supply -- they can't make them -- not demand. If demand's fine, and it is, the bull will take care of things.

We are entering into the most important days. Tomorrow, the Day of Atonement for the Jewish people, will allow the bears to press their bets in ways that they can only dream of. Whoever is most motivated wins on days like that, and right now, the bears are the most motivated.

That could create something.

Until then, keep your powder dry, sell strength hard, nibble at weakness barely. Remember, my hate mail is perhaps the best indicator of a bottom there is. And it is really hateful now.

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James J. Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for ActionAlertsPLUS by clicking here. While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here. Listen to Cramer's RealMoney Radio show on your computer; just click here. Watch Cramer on "Mad Money" at 6 p.m. ET weeknights on CNBC. Click here to order Cramer's latest book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." Cramer appreciates your feedback and invites you to send him an email by clicking here.

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