Let's be blunt: There is something exhilarating, even thrilling, about trading. The adventure of putting a position on, the buzz of watching it rally -- it can be such a delight that it almost feels illicit. Clearly there is a rush to trading, especially when the market is really hot. But if you are getting that excited by trading, then the odds are you have become far too emotionally involved in the trade . This is a huge mistake. Investing is serious business, with real dollars at stake. There are far cheaper, less dangerous ways to buy a thrill -- hang gliding comes to mind -- than trading and investing. There's nothing wrong with having, say, 5% of your portfolio in a "mad money" account for more speculative trades or just to have "some skin in the game." But if you are trading to get your jollies, then you are not spending your money well. So today, I'd like to talk about nothing; specifically, about doing nothing. There are times when doing nothing is your best course of action. But knowing when to sit one out is a problem many investors have.
Become a Card Counter
A wiser man than me once observed, "Give me an edge, or I won't play." In blackjack, professional gamblers keep track of the cards that have already been dealt. This gives them insight into the odds the remaining cards in the deck hold. That slight edge is enough for card counters to win regularly at the game -- and to eventually get banned from casinos. Investors should play only when they can stack the deck in their favor. For example, I had terrific insight into Apple ( AAPL) very early, having gotten one of the demonstrator iPods in late 2002. It was so apparent to me this was going to be a monster hit that I had a huge leg up over those who hadn't been playing with the gadget. As I watched white ear buds sprout on my commuter train more and more, I knew it was a matter of time before the stock would react. That's a tradeable edge, which I took advantage of by getting long Apple before the rest of the world realized the impact of the iPod. Same for Google ( GOOG): I was a beta tester of the search engine early on, and it gave me insight into how vastly superior its search technology was long before the time of the IPO. The caveat is that once the entire world discovered Google, my edge disappeared. Sometimes, we have an edge and don't even realize it. I am a huge Ray Charles fan, and I knew of Starbucks' ( SBUX) release of what was to be his final album, Genius Loves Company. I should have realized that Starbucks was morphing from a coffee retailer into a "lifestyle purveyor." The company's music sales drew customers into the store. I should have suspected that the Aug. 31, 2004, release of the CD would positively impact the whole chain. That's a missed opportunity because I didn't even think about what turned out to be an edge. As an investor, I want the deck stacked in my favor as often as possible. When I have little or no advantage, I'd simply rather not participate. That may mean avoiding specific situations or closing out a losing position. It also may mean knowing when to sit out a directionless, choppy market altogether.