Grand Theft Auto on the LamI met with Paul Eibeler, CEO of Take-Two Interactive ( TTWO). Eibeler talked about the moves the company is making to diversify beyond its flagship Grand Theft Auto franchise and how the company is approaching the next generation of consoles. Some excerpts:
The next-generation consoles may be revolutionary, but the games demonstrated for them at E3 were generally evolutionary, at best. Indeed, as some industry watchers noted in conversations with me, all the publishers seemed to be in a rush to copy ideas or do new iterations of their own, earlier games. Except for The Godfather game, the Xbox 360 games from EA, for instance, were all new iterations of venerable titles such as Need for Speed, Madden NFL Football and FIFA soccer. On the showroom floor, Take-Two demonstrated its latest version of Top Spin tennis game for the Xbox 360.