Updated from 11:24 a.m. EDT

Shares of Action Performance ( ATN) were among the NYSE's losers Thursday after the company posted weaker-than-expected third-quarter earnings and sales and offered a bleak fourth-quarter outlook.

Excluding items, the maker of die-cast cars posted a profit of 31 cents a share on sales of $92.2 million during the third quarter. Analysts polled by Thomson First Call had expected it to earn 42 cents a share on sales of $94 million. Looking ahead, the company said that "the challenging retail environment" has made it difficult to accurately predict sales, so it has decided to not offer specific fourth-quarter guidance. It did say, however, that fourth-quarter earnings and sales would be "less than previously anticipated." Analysts are looking for it to earn 48 cents a share on sales of $102 million during this year's fourth quarter. Shares of Action Performance traded down $2.85, or 20.7%, to $10.90.

Marvel Enterprises ( MVL) fell after it reported stronger-than-expected second-quarter results but warned that third-quarter results would fall short of expectations. The entertainment licensing company earned 25 cents a share during the second quarter on sales of $155.5 million. Analysts had expected it to earn 19 cents a share on sales of $150.5 million. Looking ahead, however, it forecast a third-quarter profit of 20 cents to 23 cents a share on sales of $97 million to $102 million. Analysts were expecting it to earn 25 cents a share on sales of $108 million. Shares of Marvel Enterprises traded down $2.32, or 15%, to $13.18.

Shares of Coca-Cola Enterprises ( CCE) fell after the company posted weaker-than-expected second-quarter results and warned that full-year results would fall short of expectations. Excluding items, the Coca-Cola bottler earned 48 cents a share on sales of $4.84 billion. Analysts had expected it to earn 61 cents a share on sales of $4.91 billion. Looking ahead, it now expects full-year earnings to be at the low end of its current range of $1.48 to $1.52 a share. Analysts are looking for it to earn $1.54 for the year. Shares of Coca-Cola Enterprises traded down $4.40, or 17.6%, to $20.63.

PolyOne ( POL) rose after it posted better-than-expected second-quarter earnings and sales. Excluding items, the plastics maker earned 27 cents a share on sales of $557.8 million. Analysts had expected it to earn 17 cents a share on sales of $548.5 million. Looking ahead, the company expects third-quarter sales to be down 1% to 2% sequentially, which would result in third-quarter sales of $546.6 million to $552.2 million. Analysts are expecting it to report sales of $543.1 million. Shares of PolyOne traded up 86 cents, or 13.3%, to $7.35.

Shares of Whole Foods Market ( WFMI) fell after the company reported weaker-than-expected third-quarter earnings and said that its full-year earnings results should match analysts' expectations. The natural food store operator earned 50 cents a share during the third quarter on sales of $917.6 million. Analysts had expected it to earn 51 cents a share on sales of $911 million. Looking ahead, it expects to post earnings at the top end of its previously stated guidance of $2.03 to $2.10 a share. Analysts are looking for $2.10 a share. Shares of Whole Foods Market traded down $4.39, or 5.1%, to $81.62.

NYSE volume leaders included Lucent ( LU), up 4 cents to $3.11; Nortel Networks ( NT), up 23 cents to $3.73; Bristol-Myers ( BMY), down $1 to $22.57; General Electric ( GE), down 8 cents to $33.21; and Oxford Health Plans ( OHP), up $2.01 to $64.01.

Nasdaq volume leaders included Intel ( INTC), up 78 cents to $24.24; JDS Uniphase ( JDSU), up 44 cents to $3.44; Microsoft ( MSFT), down 10 cents to $28.48; Oracle ( ORCL), up 13 cents to $10.38; Cisco ( CSCO), up 30 cents to $20.80; and Applied Materials ( AMAT), up 60 cents to $16.46.