What do Sex and the City and the Philadelphia Semiconductor Index (SOX) have in common? They both had their wonderful, original programming runs with over-the-top performances and now are only seen in reruns by jaded observers hoping against hope that Samantha will do something more outrageous and Intel ( INTC) will miraculously extricate itself from its bearish trend. In a Nov. 5, 2003, column entitled "Eating Some Semiconductor Crow" and in reports since then, I presented my technical case for why Intel should be reduced/sold, and why I expected more poor performance from the chip sector. I got lucky on Intel and the semis, and while I'm pretty darn sure that a snapback rally will come, I'm confident that absolute and relative deterioration will continue for semis because, despite poor price performance, my read on sentiment is that investors are still too bullish on the sector. Consider the following: What's the reward for owning semis? Is it absolute? That can't be: The SOX is down 17.2% on the year. Is it relative? That can't be the case, either, as the SOX is underperforming the S&P 500 and the Nasdaq by a mile. So there's really no reward for owning semis. Not unless people have some bizarre fascination for poor absolute and relative performance.
Try as I might, I didn't hear any "sell" comments about Intel on Wednesday. I did hear, while watching CNBC, that there's "institutional interest in buying on the dip." And I also heard a lot that there has never been a major cycle peak only a year-and-a-half after it started.
Upon hearing and reading these comments, and in more than a handful of conversations with market contacts, I wondered why virtually nobody figures that it might not be a major semi cycle and what we saw was the bounce of a generation that occurred within a larger bearish cycle. I also wondered why virtually nobody seems to consider that semis are merely stocks that once ruled the market -- like utility, auto or rail stocks once ruled the market -- but aren't going to come back, reassert their former exalted celestial status and save the market.