1. An InterActiveCorp by Any Other Name Would Smell SweeterLast week, you may recall, we at the Five Dumbest Things Research Lab confidently asserted that one of you dear readers could come up with
|The Name Game |
InterActiveCorp won, but who lost?
2. The Man in the Freddie Mac Said You Got to Go BackWe weren't surprised when mortgage monster Freddie Mac ( FRE) acknowledged Wednesday that it had manipulated its earnings with accounting tricks. And why weren't we surprised? Because everyone is doing it, that's why.
|Restatement 101 |
Freddie's 'conservative' accounting class
3. Pretty in BlinkBack when some of us worked at a daily newspaper, we used to define a "trend story" as "something your editor notices on his way into the office and tells you to write about." Times have changed. Now that we run the lab, a trend piece is what we see on our way into the office. It's totally different. Anyway, that brings us to the ads we've been seeing around Manhattan for the station 102.7-FM, part of the Viacom-owned ( VIAB) Infinity radio chain. Back in April, the station -- the onetime classic rock outlet WNEW -- relaunched as "102.7 Blink," focusing on music, gossip and entertainment.
|Gossip Rock |
The new Blink 102.7-FM
|Live From Hollywood |
Your source for scoop-of-the-year stories
An Infinity spokesman says Blink's audience share, including that of its key age 25-54 demographic, has zoomed since the format change. Plus, the station "enjoys content partnerships with Viacom siblings like Entertainment Tonight, MTV and CBS, as well as outside partners like Us Weekly and E!, giving us a wealth of celebrity news, information and gossip to share each day with our listeners," says the spokesman in a statement. "These kinds of relationships give 102.7 Blink an edge."
We're not so sure. When we think about content partnerships that give a news outlet an edge, Entertainment Tonight doesn't quite do it for us. We were hoping more along the lines of Woodward and Bernstein. Or even Hannity & Colmes.
4. A Little Too Close to Excite@HomeNo good deed goes unpunished, as we like to say. And that includes IBM's ( IBM) laudable attempt to encourage middle school-age girls' interest in mathematics and technology, and to give them a taste of technology-related career opportunities. See, since 1999 IBM has been doing just that thing by sponsoring a series of weeklong girls' camps around the world called "Exploring Interests in Technology and Engineering," or EXITE. Which is great. Or so we thought, until we read in the San Jose Mercury News this week about one such camp in San Jose, Calif. It sounded kind of cool, what with these girls learning about problem-solving and engineering by building towers out of marshmallows and uncooked spaghetti. We had some qualms about the name of the camp -- we wonder whether a generation of tech-savvy girls will misspell "excite" on college applications -- but we were won over.
5. There's a Chapman in the Bathtub With the Blues
|The Chapman Chronicles |
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