1. Don't Get Mad. Get GladwellAnother week, another reason to make fun of nanotechnology. See, we're still trying to get excited about the investment opportunities of nanotech, roughly defined as the science of tiny little stuff. We're sure that lots of scientists are doing cool things for real companies in the nanotech field. But we can't help noticing that everyone who's boosting nanotech as an investment idea these days feels compelled to make preposterous claims on its behalf -- weirdly optimistic futurology such as "Nanotech will enable us to reduce the Library of Congress to the size of a Jujyfruit." As if that were a pressing need. Anyway, the whole nanotech movement -- as respectable as it may be one day -- can't move a molecule without sounding like some sort of elaborate investment scam. Our latest case in point: this week's NanoBusiness News from the NanoBusiness Development Group consultants. In an interview with nanotech VC Josh Wolfe -- an editor of a nanotech newsletter published by Forbes -- we didn't get halfway into the Q&A before the expression "tipping point" creeped into the dialogue three times. Aieeeee! Tipping point! Will no one save us from the tipping point?
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Tipping point's breaking point
|*2003 figures are estimates based on mentions through 6/5/2003. **Articles mentioning tipping point but not Malcolm Gladwell. Source: Factiva|
We at the Five Dumbest Things Research Lab are aware that one Malcolm Gladwell has written some thoughtful book called
2. The Customer Is Always
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David Dorman goes low-tech