Keitel says the company has cut the QSI investment funding to $150 million from "several hundred million in years past." As Keitel explains it, thanks to the success of CDMA, the world's fastest-growing wireless technology standard, seed-money investments from Qualcomm aren't as important to phone companies' development. Observers point out that Qualcomm has been taking a beating on its QSI investments and is wise to turn off the cash spigot. On the tech front, the new 7000 chipset family probably will give Qualcomm fans more reason for confidence as a formidable alliance of CDMA chip challengers sets its aim on the standard bearer's market. While an announcement was expected sometime this year, some observers say this early debut signals that Qualcomm isn't willing to sit on its hands. Last week, handset king Nokia ( NOK - Get Report) and chipmakers Texas Instruments ( TXN - Get Report) and STMicroelectronics ( ST - Get Report) said they were jointly developing new CDMA chipsets. Investors saw the venture as a threat to Qualcomm's domination of this lucrative market. Qualcomm doesn't earn royalties from the Nokia chip, though it does stand to reap a percentage of the sales of any handset using CDMA technology. Another expected feature of Qualcomm's analyst day festivities will be the formal introduction of the company's technology president, Sanjay Jha, who took over when his predecessor, Don Schrock, retired in January.