Pele-Phone cuts loss, presents 5% hike in Q2 growth

Pele-Phone Communications has cut its quarterly losses while increasing its revenues, the company reported today.

The company's operating loss dropped 22% from the first quarter of 2002 to NIS 30.7 million. In the previous quarter its operating loss was NIS 39.4 million, and in the parallel quarter Pele-Phone lost NIS 71.9 million.

Revenue grew against the parallel quarter by 5% to NIS 994.6 million, and 4% from the first quarter.

Ebitda also improved to NIS 232 million, up 4.5% from the first quarter, when earnings before interest, taxes, depreciation and amortization was NIS 221 million. its Ebitda comprised 23% of its revenues in the second quarter.

The company said it lost a net NIS 23.5 million for the second quarter, compared with losing NIS 91.2 million in the parallel quarter and NIS 34.2 million in the prior quarter.

In the previous quarter, Pele-Phone took a page from the book of its rival Partner Communications (Nasdaq, TASE:PTNR, LSE:PCCD) and started reporting its number of active subscribers: 1.68 million in the second quarter. Meaning, it recruited 58,000 users during the second quarter.

Average revenue pure user APRU was NIS 174 a month, far below the figures presented by rivals Cellcom and Partner.

The average subscriber acquisition cost SAC was NIS 418 for the second quarter, far below that of its two rivals.

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